Lynx Technology
French brand Vuarnet is renowned for their Lynx sunglasses, designed to withstand extreme natural conditions - from intense sunlight to freezing temperatures.
Our challenge was to mirror the brand's unique creation process, capturing the intricate craftsmanship.
We utilized a motion control robot to choreograph every scene, enabling us to capture detailed shots that highlighted the sunglasses' exceptional design. Our journey to bring Vuarnet's craftsmanship to life mirrored the brand's meticulous attention to detail and dedication, reflecting the immense care that goes into each pair of Lynx sunglasses.
Credits
Creative Director
Tanguy Pinte
Director
Simon Wannaz
Cinematographer
Alexandre Favre
Behind the scene